Macro background of economic deflation

The domestic economy is very depressed, and by 2019, most people will also have this understanding. Some people say that 2018 is a year with poor global asset returns since records began, and most fund managers are proud to lose less than 5% in this year; Some people say that China's economic L has not reached the end, and no one knows how long the horizontal line will be after reaching the end; In the past few months, the President and Prime Minister of the People's Republic of China also rarely expressed on official occasions the economic downturn and the situation was stormy; The Sino US trade war continued to ferment. In fact, the common people's cognition often lags behind the environment. It can be said that the country has started macro-control as far back as 2015. At that time, a small number of industries began to feel the chill first. I remember that when companies recruited in those years, many of them jumped from shipbuilding, machinery and other industries to the IT industry. The IT industry in China belongs to the service industry and also has high-tech attributes, so it is less and slower affected by the economic crisis. But under the overall depression, can the IT industry be independent?

Since the reform and opening up, especially after China's accession to the WTO, foreign capital has brought technology and experience to China, which just matched China's demographic dividend. China's economy has taken off rapidly and foreign trade has developed rapidly. Chinese enterprises, especially private enterprises, have accumulated a lot of wealth in the past few decades, which could help our country increase investment in R&D and gradually move towards the road of becoming a powerful country through science and technology. However, the reality is cruel. With the bloody plunder of real estate and capital, China's real economy suddenly becomes powerless, Most small and medium-sized enterprises become moribund under high land rent costs.

Everyone knows that when the economy is bad, the first thing to affect is the short cycle agriculture. Within half a year, farmers can feel the price fluctuation and take measures; The second is industry. Due to the long upstream and downstream chains, the industry has almost been impacted for two years; Once again, it will gradually affect the service industry, because the primary and secondary industries are no longer working, and the skin is not there, and the hair will not be there. The sales of cars and mobile phones that we like to talk about plummeted in 2018, and the Internet and game industries are busy downsizing. Back in 2008, when China was dealing with the financial crisis, it made a big move of 4 trillion yuan (in 2008, M2 was 47.5 trillion yuan, in 2018, M2 reached 182.7 trillion yuan, credit growth was rapid, M2 has exceeded the total of the United States and the European Union). In the past decade, China has been ramping up from top to bottom, especially local governments State owned enterprises are trying to delay the coming depression, and are proud of their debts. In this process, the originally strong private economy could not support it, and the government and state-owned enterprises that could have been deployed lightly put on heavy shackles (liabilities). Many foreign-funded enterprises found that the situation was bad and were busy retreating (the whole process of foreign capital withdrawal was at least 2 to 3 years ahead of schedule). Everyone says that being debt free means being light. In fact, what is wrong with the country and society?

It can be predicted that for many years to come, we will not have the conditions and qualifications to add more leverage, and we will be immune to the stimulant of water release. As long as the country releases water, everyone will learn to speculate in real estate and finance, which will push industry to a more decisive abyss. On the other hand, as long as we agree with the future trend of globalization and want to have a place in the world, we must respect ourselves, that is, let the RMB be more available and credible in the world. Therefore, the solution is to reduce leverage in all walks of life, pay back debt well, and prepare to live a hard life honestly in all walks of life.

The danger of heating informatization

In an era of austerity, the social incremental wealth is limited, and most enterprises need to survive in the stock resources. Today's young people have never experienced such a period. How can we find the right way?

First of all, let's look at the macro trend. If you don't understand, you can look more at the road of Japan, or look at the industrial driven national model of Germany. In countries like Japan and Germany, at present, they are typical of giving up real estate and focusing on industry. People distribute wealth through industry or labor, so the gap between rich and poor is very small, The social contradiction is very small and the productivity is very high (China currently relies on real estate and finance to distribute wealth, which is more than that of previous landlords who rely on rent for nothing). Extensive development has come to an end. The previous methods of winning by volume, speed and scale may be outdated. The future competition is based on core competitiveness. In the shrinking market, everyone is shrinking their business boundaries, holding on to their own barriers, and seeking market survival opportunities. In fact, your concentration and professional ability determine whether you can survive this winter.

Secondly, let's take a look at the development of the heating industry. With the promotion of the national coal to gas land conversion, the energy cost of many heating enterprises has risen sharply. In addition, the real estate has gradually cooled down, and the income of supporting fees has also become less and less. In addition, the local government finance is not loose, and financial subsidies are not available. This situation has led to many heating enterprises operating difficulties, It will also lead to difficulty in collecting payment from IT vendors. The changes in the external environment have also prompted heating enterprises to turn to refined operation, focusing on energy conservation and consumption reduction, and improving management efficiency, This is inseparable from refined management tools and means, and software is the carrier of advanced management ideas and concepts, which can give the management team wings that can soar.

Thirdly, the heating industry has typical regional characteristics, that is, each city basically has its own heating regulations. At present, some large heating groups are merging some small heating enterprises. Although this will lead to fewer and fewer potential customers, with the process of exporting funds, talents and management, and in the process of group expansion, Group management and control system is very necessary to enable the thermal power group to achieve "decentralized operation and centralized management and control".

Choice of charging software

Since the company began to gradually accept the concept of national economic contraction in 2015, and also made some preparations for the coming depression, we should continue to do the following in the future, so that we can smoothly survive these years and usher in the next economic upward cycle.

First, we should pay more attention to our core advantages. In the next few years, the heating charge management system is still our core competitive product, and we need to continue to invest in core resources to focus on building. This is the position we firmly hold, and it is also an area that any opponent will have to fight against. We win market by profession, benefit by management and reputation by service.

Secondly, fully tap internal potential, improve personal professionalism through post setting, training and assessment, and continuously improve team cohesion and combat capability. In the next few years, we will continue to refine the granularity of division of labor and improve the efficiency of organizational collaboration through process reengineering.

Thirdly, focus on upgrading the remote group control version. On the basis of the mature experience of the application of Jinan heating customer service charge, we have cooperated with important domestic group type heating enterprises to form a version of the non local group that is popular with large heating groups in China.

In the future, heating enterprises will also become more pragmatic, more determined and cautious on the road of information construction, and they will spend more time to choose partners, products and services. I think this is just in line with the development concept of fee based software. Customers are not so rapidly expanding. They have time to choose software slowly. We have patience to build software slowly, which is win-win.