Under the harsh opportunity of restraint, in order to broaden the brand influence and strengthen their own strength, property companies have opened up new territories in different ways, seized the proportion of shopping malls, and gradually helped to turn white hot. Property companies with planning (assistance) areas of hundreds of millions of square meters and billions of square meters have been emerging and constantly restrained.
Under what kind of setting, the property company's bold planning and low operating profitability also highlight its entry. The paranoid side is making money, and the financial harm is also constantly disclosed. As the middle part of the company's planning, the property finance is facing severe challenges in management and control. After in-depth consideration, the writer summarized three severe challenges:
Difficulty 1: How can finance, as a part of the innate functional planning, play its role in business traction?
Although the property operation has existed for a long time, it has been in the public eye for many years and has been sought after. As a traditional handling operation, compared with the detailed planning of the manufacturing operation, the level of planning refinement of the property operation is relatively impossible, and some employees are also low in nature and cannot give financial advice. This has led to the implementation of the instructions of the property company, and more measures are being cut through turnips and sticks. How can we reduce the company's contributions? The dream is to be completed, so as to provide amateur guidance and traction, Reveal the price of financial planning, which becomes the content that property finance personnel need to think about.
Difficulty 2: How can the profitability of traditional property services be reduced?
Affected by the government's price limit on property fee pricing, the property service fee has not been priced in the market, and the price of goods in a large number of cities is relatively low. Under the weather of rising capital, the property companies are constantly delayed in making money. In this setting, how to do against the traditional property management to make money, explore new ways to make money, and retreat some of the profit skills is something that property companies need to think deeply and cut back on.
Difficulty 3: How to handle financial damage in the period of high-speed restraint?
During the period of high-speed restraint, the property company took over a variety of assistance measures to expand the area of its own planning (assistance), in addition to expanding its acceptance by eliminating delusions of a single thing. Scattered and equity assistance have become the choice of property companies with strong financial strength because they can facilitate the big delusions to reduce the planned area, However, in addition to the injuries caused by the careless help to the company, they also include the injuries caused by the helping party, the liability injuries caused by the poor name control, etc. Each of these injuries has nothing to do with the financial proximity. How can the financial department do to develop practical measures to cut apart the business part to help the company become happy, and ensure that the injuries are within the controllable delusion, After becoming a property company with profit delusion and restraint, it becomes a severe pain point.
